HELPING TO OVERCOME ADAPTIVE CHALLENGES IN INNOVATION
THOUGHT DIVERSITY IS THE FUEL FOR SUCCESS
Just like the hospital's A&E department, there is critical need for process and procedures. When these are exhausted and the problem still exists however, the more challenging role of responsive and adaptive test-and-learn treatment is required. This is where REDSQ aims to help, bringing credible thought diversity to the table, to facilitate the process of cause hypothesis with test and learn solutions that will help you adapt and overcome.
About the founder
Digital veteran and former AFR Marketing & Media columnist, Jennie Bewes has been a driving force of innovation within blue chip corporate, creative agency and publisher businesses such as Vodafone, National Australia Bank / UBank, Razorfish and Ninemsn, and has consulted to a diverse range or leading businesses such as Channel 9, Fox Sports, Carnival Cruise Lines, BlackBerry RIM, Casella Wines and Aussie. Through her leadership in strategic experience design and product management, Jennie has conceptualised, launched and operated a number of market firsts, including UK's first converged desktop-to-mobile entertainment & communications portal (Vizzavi 2000); real-time broadcasting, video calling and music downloads over mobile (Vodafone UK 2004 & Vodafone AU 2005), and the award-winning econography tool, PeopleLikeU with its acclaimed 'world first' socially activated NFC wristband (UBank 2012). Jennie currently consults to AMP across its transformation division, facilitating a creative approach to adaptive opportunities. In addition she is studying for a criminology degree, and dabbles in the start-up world in her spare time.