Unveiling PeopleLikeU from UBank | Finovate Asia ‘Best in Show’ 2012

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Unveiling PeopleLikeU from UBank | Finovate Asia ‘Best in Show’ 2012

It was an incredibly anxious few weeks leading up to the launch of our (UBank) new transaction fuelled community insights tool, PeopleLikeU thanks to a combination of facts: we were to launch with a live on stage demo, with exactly 7 mins to articulate a rather complex proposition after which stage lights and sound would be terminated (those who know me, know that ‘concise’ is not my forte), and; we were iterating the design all the way to the very end, using new technologies in the back end. EEK!

But thanks to my fearless leader Alex Twigg who was an absolute legend with his calm and supportive attitude (though I swear he found it rather amusing, witnessing me have a pre-stage fright melt-down),  we made it through …which made us all the more honoured to have been voted by the audience as ‘Best in Show’. Wow! Seems Pierre Cornielle was right: “where there’s no peril in the fight, there’s no glory in the triumph”. Really proud of the extended UBank team for the dedication to team work and driving the outcome despite what were some challenging months getting us this far. A perfect launchpad for Phase 2… talking of which, time to get back to it…

UBANK PeopleLikeU Demo @ Finovate Asia 2012

Jennie Bewes
Jennie Bewes
Former Australian Financial Review columnist, speaker and founder/MD of REDSQ innovation & consulting, Jennie Bewes has been a driving force of innovation within global brands for the past 20 years blending strategic marketing, design and development with cultural change for optimal results from the inside out.

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