Jennie Bewes

November 30, 2017

If CEOs required a licence to command, most would fail.

As I near completion of my commercial helicopter pilot licence, I can’t help but admire the comprehensiveness and adaptive nature of the regulations framework in the […]
April 1, 2015
TED2015 logo

TED2015: The battle for empathy and compassion

TED is arguably the world’s best event for bringing together incredibly audacious, inspiring and motivating movers and shakers with ‘ideas worth spreading’ into the one venue for creative collaboration and idea iteration. […]
May 23, 2013
FST Media

The Great Digital Nexus – Marketing Meets Technology | Salesforce & FST Media

FST Media and Sitecore invited me to speak at an exclusive luncheon they hosted with Chiefs and Divisional Heads of Marketing, IT and Digital from Australia’s […]
April 6, 2013

Inspired by SXSW 2013: Change Culture, The Competitive Advantage.

Above: overcoming obstacles through clarity in the vision of success, and focus, determination and desire to achieve it.  Having avidly followed #SXSW on Twitter for a number […]
November 6, 2012

Unveiling PeopleLikeU from UBank | Finovate Asia ‘Best in Show’ 2012

It was an incredibly anxious few weeks leading up to the launch of our (UBank) new transaction fuelled community insights tool, PeopleLikeU thanks to a combination […]
November 10, 2011
Marketing Magazine November 2011

Creative Showcase | Marketing Magazine

My 5 cents worth on some of the latest creative to hit the streets, for Marketing Magazine’s November Creative Showcase.  Loved how the comment that follows […]
January 23, 2011

The Good, Bad & Ugly of Social Media |

[as published in Power Retail‘s Special Report#7: Social Commerce] The great thing about social media is that for the first time in marketing history, we are […]
December 9, 2010
Groupon declines Google $6bn takeover bid

Groupon decline Google’s US$6bn takeover bid: wise, or demise? | Fin Review

It has been a great week for the people who own and run online daily-deals business, thanks to Google and Amazon raising their profile via investment […]
November 14, 2010
Jennie Bewes, Sky News November 2010

Social Media What & Why | Sky News Business

I had the honour of being invited into Sky News to discuss Social Media with fellow panelists Peter Strong, Exec Director of COSBOA and Colin Fabig, CEO […]
November 3, 2010

Google’s Place Search to squeeze returns | Fin Review

Google’s new Place Search feature is good news for consumers, but is creating some challenges for companies.
October 7, 2010

The next new thing: digital influencers | Fin Review

THE AUSTRALIAN FINANCIAL REVIEW Marketing & Media column: October. Many smart companies have finally ditched the old-school formalities and are having uncontrived conversations with their consumers through […]
August 25, 2010

Local retailers missing the e-commerce boom | Fin Review

THE AUSTRALIAN FINANCIAL REVIEW Marketing & Media column: August. Just how slow are Australian companies to grab hold of opportunity? Despite being ahead of the United […]