Digital Marketing

January 23, 2011

The Good, Bad & Ugly of Social Media |

[as published in Power Retail‘s Special Report#7: Social Commerce] The great thing about social media is that for the first time in marketing history, we are […]
December 9, 2010
Groupon declines Google $6bn takeover bid

Groupon decline Google’s US$6bn takeover bid: wise, or demise? | Fin Review

It has been a great week for the people who own and run online daily-deals business, thanks to Google and Amazon raising their profile via investment […]
October 7, 2010

The next new thing: digital influencers | Fin Review

THE AUSTRALIAN FINANCIAL REVIEW Marketing & Media column: October. Many smart companies have finally ditched the old-school formalities and are having uncontrived conversations with their consumers through […]
August 25, 2010

Local retailers missing the e-commerce boom | Fin Review

THE AUSTRALIAN FINANCIAL REVIEW Marketing & Media column: August. Just how slow are Australian companies to grab hold of opportunity? Despite being ahead of the United […]
August 6, 2010

My client is a digital philistine | B&T Magazine

B&T MAGAZINE CAREER DILEMMA I’m a digital strategist dealing with an old-school client who is still madly inlove with TVCs. I know TV plays a part […]
July 22, 2010

Searching for the mobile holy grail | Fin Review

THE AUSTRALIAN FINANCIAL REVIEW Marketing & Media column – July Apple must have had quite some celebration on its application store’s second birthday on July 10. […]
June 17, 2010

What Google Caffeine means to Brands | Fin Review

AUSTRALIAN FINANCIAL REVIEW Marketing & Media column – June The launch last week of Google’s “time-sensitive” search engine, Caffeine, is more meaningful to your business than […]
June 11, 2010

Where Does Social Fit In Best? | B&T Magazine

B&T MAGAZINE Feature Article Everyone’s a ‘social media’ expert these days but if you’re a marketer, what truly represents the best way to assign and manage your social media activity? […]
September 15, 2009

News online: To Pay or Not To Pay?

Nicole Godfrey, Client Services Director at Switched-On Group asked the question in LinkedIn’s ‘Digital Media Group – Australia and New Zealand’; here’s my 5 cents… Would […]
September 15, 2009

A Product Managers’ Inspiration?

LinkedIn’s Internet Product Management Group posted the following question – I couldn’t resist a response…. What is the source of inspiration for a product manager? Please […]
April 25, 2009

Forrester Predicts Huge Growth for Social Media Marketing

Click to view large The chart above states ’social media… will be the hottest’ area of growth for ‘online advertising’. Whilst I agree with the first […]