Brand Marketing

January 23, 2011

The Good, Bad & Ugly of Social Media | PowerRetail.net

[as published in Power Retail‘s Special Report#7: Social Commerce] The great thing about social media is that for the first time in marketing history, we are […]
November 14, 2010
Jennie Bewes, Sky News November 2010

Social Media What & Why | Sky News Business

I had the honour of being invited into Sky News to discuss Social Media with fellow panelists Peter Strong, Exec Director of COSBOA and Colin Fabig, CEO […]
July 22, 2010

Searching for the mobile holy grail | Fin Review

THE AUSTRALIAN FINANCIAL REVIEW Marketing & Media column – July Apple must have had quite some celebration on its application store’s second birthday on July 10. […]
June 17, 2010

What Google Caffeine means to Brands | Fin Review

AUSTRALIAN FINANCIAL REVIEW Marketing & Media column – June The launch last week of Google’s “time-sensitive” search engine, Caffeine, is more meaningful to your business than […]