Social Media

January 23, 2011

The Good, Bad & Ugly of Social Media |

[as published in Power Retail‘s Special Report#7: Social Commerce] The great thing about social media is that for the first time in marketing history, we are […]
November 14, 2010
Jennie Bewes, Sky News November 2010

Social Media What & Why | Sky News Business

I had the honour of being invited into Sky News to discuss Social Media with fellow panelists Peter Strong, Exec Director of COSBOA and Colin Fabig, CEO […]
October 7, 2010

The next new thing: digital influencers | Fin Review

THE AUSTRALIAN FINANCIAL REVIEW Marketing & Media column: October. Many smart companies have finally ditched the old-school formalities and are having uncontrived conversations with their consumers through […]
July 22, 2010

Searching for the mobile holy grail | Fin Review

THE AUSTRALIAN FINANCIAL REVIEW Marketing & Media column – July Apple must have had quite some celebration on its application store’s second birthday on July 10. […]
June 17, 2010

What Google Caffeine means to Brands | Fin Review

AUSTRALIAN FINANCIAL REVIEW Marketing & Media column – June The launch last week of Google’s “time-sensitive” search engine, Caffeine, is more meaningful to your business than […]
April 26, 2009

Connection Generation: Virtual Babysitters

My contribution to support Iggy’s new book, Connection Generation (with a cover shot like that, I couldn’t resist :)). Good on ya Iggy 🙂 The hardest […]
April 25, 2009

Forrester Predicts Huge Growth for Social Media Marketing

Click to view large The chart above states ’social media… will be the hottest’ area of growth for ‘online advertising’. Whilst I agree with the first […]